If there is one thing that kills businesses, it’s late paying customers and unfortunately there will be plenty out there willing to leave you struggling to keep your business going.
In the past business owners would have been left seething in silence and waiting to get their revenge thorough some form of debt recovery – unfortunately debt recovery takes time. Social media on the other hand offers you the chance to name and shame your customers online and for all to see including your late paying customer’s clients and customers. The question is, is this really a good idea?
There is a Chines proverb that says; before you embark on revenge, dig two graves. Naming and shaming on social media can sometimes harm your business reputation just as much. You could even end up being sued for defamation or accused of making false accusations if the customer is disputing your claim or hasn’t received an invoice on time.
Another more subtle problem is the tone of your post. Would it put off potential clients and customers if they see you venting your anger on social media about one of your recent customers?
The best way to avoid this problem altogether, is to make sure your business has good credit control and the ability to act quickly if any issues with payment arise.