As the annual January fitness craze begins to ebb away and gyms start to empty, the prospect of members defaulting on their payments or attempting to get out of lengthy contractual agreements is likely to rise once again.
As we head towards spring, this is the most likely time gyms will be dealing with cancellations which means now is an ideal time to review current procedures.
As one recent story highlighted, getting these procedures wrong and making errors not only opens up your gym business to negative publicity, it can also reflect badly on the business itself if mistakes are made.
The story covered how a former member of a DW Fitness gym in Derbyshire was pursued for money she didn’t in fact owe due to an error. The individual was allegedly given the wrong cancellation code which meant that the firm’s pursuit of debt proved to be fruitless.
In this case the membership was cancelled in person rather than on paper which opened up the possibility of the error being made. As this case shows a failure to adequately process membership data can prove to be very costly for gyms and other paid membership organisations.
This case aside there are likely to be many other cases where people are attempting to escape their payment obligations and this is where we can help.