There is little doubt that social media has brought about revolutionary changes in the way we communicate with each other. Even the US president uses it as a way to communicate his thoughts about other world leaders and the issues of the day so does that mean it’s ok for business owners to use it as a way to get invoices paid?
The answer to this depends on how and why social media is used to achieve this aim.
In most cases the using social media to get your invoices paid is a bad idea. Posting potentially inflammatory content on sites such as Linkedin, Twitter and so on can suddenly escalate a minor disagreement over payment into a major talking point shared by countless strangers. Why is this a problem?
Negative content can not only harm the person posting but also the target to such an extent that it can have the opposite of the desired effect. It can make you as a business owner seem bitter to potential clients and irreparably tarnish the reputation of your client to the point where they will never do business with you again.
While there have been cases where social media has been used to name and shame non-payers, this has only been achieved by a large group of individuals working together.
Before resorting to social media, contact one of our debt recovery experts, to help you recover unpaid invoices discretely and with the minimum of fuss.